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Profitable Non-Profit Environmental Organizations in India
07/Sep/2006: Make no mistake; I hate all colas and the guys who make them. But I have a question: Why are so many Indian non-profit environmental organizations going hammer and tongs after Coke and Pepsi?
Let me give you a backgrounder: India is not a clean country. Its waste management is not well managed, people have little or no civic sense, most restaurants do not serve wholesome and hygienic food, there is unchecked industrialization and pollution. Etcetera.
Given this scenario, it is obvious that there will be some eco-unfriendly step taken by an average Indian company at any given time. So, why should Coke and Pepsi be targeted? Why not an Indian restaurant chain that is serving food that contains contaminants? Why not an industrial unit that is emitting poisonous gases? Why not roadside vendors who have more than just pesticide in their food? Why not fruits, vegetables and grain vendors whose products always carry some pesticides? Why just Pepsi and Coke? And that too by a laboratory, CSE (Center for Science and Environment), whose testing equipment is neither revealed nor verified.
The answer is simple: Both Pepsi and Coke have a lot of cash to spend and can stuff someone with so much cash until it starts coming out of their ears.
As much as it falls on companies to protect the environment, it is also the duty of a non-profit organization to stick to their task. Which is genuinely caring about the environment and taking genuine steps to protect it. If these organizations themselves go for cheap publicity using the media or trying to extract money out of corporates, then the whole purpose of protecting the environment will be defeated.
Having said that, I also know that no written words and no actions are going to change these Indian environment-friendly organizations, who are most likely tied up with the politicians. They will continue to haunt rich corporates and figure themselves in the news until some wealthy well-wisher puts enough dollars into their account. In my opinion, this had happened in India when KFC (Kentucky Fried Chicken) came to India. It’s now happening to Pepsi and Coke. Who knows who’s next…
Sunil Tinani
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